COOLBRANDS: CELEBRATING FOUR YEARS OF COOLPosted 5 October 2016 by The Saucy Fish Co.
Saucy round of applause please…
In September we were officially voted as one of the UK’s coolest brands, for the fourth year running! We were the first ever seafood brand to make it on to the prestigious CoolBrands list back in 2013 and have proudly held on to our title ever since.
Want to know more about CoolBrands? Keep reading:
The 2016/17 CoolBrands listing is the result of an extensive voting process that involved 36 influencers and 2,500 members of the British public.
Influencers who voted included musicians DJ Fresh, Ella Eyre and Labrinth, MOBO Founder Kanya King MBE, numerous bloggers such as Fashion Blogger, Camille Charrière, Beauty and Fashion Vlogger Amelia Liana and Ella Mills (née Woodward), Foodie, Blogger, Author and Co-Founder of the mae deli, alongside Fashion Designers Melissa Odabash and Amanda Wakeley and leading Editors from publications such as TechRadar, Elle Decoration and InStyle. All the brands were judged on four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality.
The latest CoolBrands results – headed by Apple – underline The Saucy Fish Co.’s prestige and allure within the country. Competition is substantial, with thousands of brands from over 50 sectors considered by the voters; only those achieving top scores qualify for CoolBrands status.